Advertising
Advertising in podcasts
This page is aimed at advertisers. Why should you invest money in advertising through podcasting? Well, that's simply because podcasting is narrowcasting! Every single podcast subscriber is definitely interested in the chosen subject of that particular podcast.
So go find a podcast that gives information about something in your specific market! This way you can reach a very specific audience for relatively low costs.
Audience and prices
As a marketing manager you probably want to know how large your audience is. There are more and more podcasters that sign up their shows at special websites (like feedburner.com)that measure the number of subscriptions and downloads of the podcast episodes. This way it is easy to find out how large the audience really is!
Advertising models
There are several ways of advertising in podcasting. And as for prices: It is just a matter of supply and demand! Get yourself a good deal!
As for now, the best advertising model for podcasting is yet to be discovered. The following examples are just a number of the current possibilities to get revenues:
- Pay per click model
- Billboarding
Use sponsoring on your podcasts: This podcast is brought to you by... - Advertisements in the episode
Ads at the start of your podcast or in the middle, like a commercial break. - Let subscribers pay!
The first paid podcast is born! You can subscribe to The Ricky Gervais Show for $7 a month (for four episodes of 30 minutes). We will see how that turns out! - Micropayments
This system lets your audience pay a small amount of money per listen. Companies like PayPal and Amazon already sell podcasts this way.Of course, these examples are just a handful of the endless ways of advertising in your podcast. Instead of using your advertisers IN your podcast, also consider using your podcast as an extra service for your customers. In this model, you just sell your products and services through your website, attracted by your own podcast! The benefits of this model include expanding your brand, giving your customers extra information, and spreading your company's ideas! This is really good for your company image and reputation. If you turn out to be an expert on the subject, customers see you know what you are talking about!
New advertising models will be created and old models will be updated a lot in the following years. Keep a close eye on all that is happening in the advertising area!
Your advertisers pay for every time some of your listeners click on one of their ads.