Facts & Figures

Welcome to the Facts & Figures section!

• Brand awareness of podcasting among internetusers is 41% in June 2006.

2006-06-21: (Podtrac, May 2006)

• 44% of all (video)Podcastusers listen to/watch their podcastepisodes on a mp3player.

2006-04-25: (PQ Media; ‘Blog, podcast & RSS advertising outlook research’, April 2006)

• Total spending on user-generated online media end 2005 is $20.4 million:
  Blog ad market : $16.6 million
  Podcast advertising: $3.1 million
  RSS $650,000
  End 2006 reaching $49.8 million, the total spending is forecast to grow at a compound annual rate of 106.1% from 2005 to 2010, reaching $757.0 million in 2010
• The podcast ad spent is expected to be the largest of the three user-generated media in 2010: $327.0
• Most popular categories of ad spend in 2005 (54.5%):
1. Technology: $4.0 million
2. Auto: $3.9 million
3. Media: $3.2 million
• Top two advertising methods: ad insertions through advertising networks (39.2% - $8.0 million) and cost-per-click ads (38.2% - 7.8 million)
• Expected to be the fastest growing method of ad spendings from 2005-2010 are affinity programs (such as LinkShare and Sharesale) which offer website publishers payment when a consumer purchases an advertised product online, with compound annual rate of 130.8%

2006-04-25: (Feedburner; ‘Expanding universe: Podcasting market update’, April 18, 2006)

• Creation of podcast feeds has averaged 15% growth month over month
• Podcast circulation is growing nearly 20% per month
• Today more than 1.6 million aggregate subscribers to Feedburner-managed podcasts (more than doubled since Nov 2005)
• iTunes is favorite for podcast subscribers, 43% of the market uses other applications
• Before the end of 2006 Feedburner will likely manage over 100,000 podcasts representing more than 5 million subscribers

2006-04-25: (Forrester Research; ‘Podcasting hits the charts’, March 28 2006)

• 46% of 16- and 17-year old European consumers would consider paying for podcast content. 33% would accept advertising as a necessary evil to subsidize content.
• 2010 : more than 12.3 million listeners will synchronize podcasts to their MP3 players.

2006-06-21: (eMarketer, March 2006)

• Expected weekly podcast users in the USA:
  
  2006: 3 million podcast users
  
  2010: 25 million podcast users




• Expected podcast advertising spendings worldwide:
  
  2006: € 63 million
  
  2010: € 263 million

2006-04-25: Mobile Podcast: Melodeo Mobilecast (Rogers Wireless and Melodeo, February, 2006)

• North America’s first mobile podcast service

2006-06-21: (Podtrac, January 2006)

• 78% of all adults in the USA who ever heart a podcast are male;
• Of all podcast users who listened to a podcast in the last week are 51% feminine.

2006-04-25: (The Yankee Group; ‘Digital audio player’, 2005)

• 48.1 million consumers will own a digital audio player in USA in 2006 and by 2009, there will be 67.7 million digital music players.

2006-06-21: (Bridge Ratings; ‘The Podcasting Outlook’, November 2005)

• Brigde Ratings is expecting 45 million podcast users in the US by 2010.

2006-06-21 (The Diffusion Group; ‘Podcasting: Fact, Fiction and Opportunity’, June 2005)

• 20% of all podcasts are played on a portable audio player.